The advertising campaign for the season 2017 joins bullfighting and culture through Morante de la Puebla

By on 10 March, 2017

With the slogan 'Discover the art, see the bulls', It presents the bullfighter La Puebla against Murillo's paintings at the Museum of Fine Arts and the bullring

Pagés Company has devised and planned an advertising campaign for Season 2017 seeking symbiosis between bullfighting and other arts through a thread of unique personality: Morante de la Puebla, one of the pillars of fertilizer this year.

Immersed as we are in the Year Murillo, when we commemorate the 400 anniversary of the birth of this genius of painting, was more appropriate and easy that natural union of bullfighting with culture. Murillo is Seville. Bullfighting is Sevilla. Morante is Sevilla. Uniting these three elements in the same advertising discourse seemed the most appropriate.

Bullfighting is something inherent to the life of Seville and is part of their culture. This link is shown in a visual way through a spot that starts at the Museum of Fine Arts of Seville, where the first fusion will occur: the art of bullfighting with the art of painting. Murillo and Morante face to face. A change of scenery leads to the rotation of the Plaza de Toros, the canvas where Morante creates his work. The merger is consummated. Morante looking art at the Museum and expresses it in the square. And finally utters the slogan of this campaign: "Discover the art, see the bulls ".

This work has been done by Toromedia, Facing Text Advertising and Productions The Pópulo and can be seen in various television, Internet and social networks.

Advertising also take these days the streets of Seville before the imminent start sale, next Monday 13 March, manure. Following the same creative discourse, an illustration of artist Abel Ippólito of Morante de la Puebla box facing the Santa Justa y Rufina, Murillo Seville work, It will be the visual claim mupis, pennants, comprehensive kiosks, Train Stations, airports, buses, Metro and other media, including press, Internet and social networks, invite citizens to attend the bulls, the cultural event that contributes most to the economy of the city.

 

Morante and Murillo face to face. Bullfighting and painting. The link between bullfighting and other arts is the advertising slogan of this year.

 

 

EXTENDED VERSION

https://youtu.be/PQkVDPbsu4c

SPOT 20 seconds

https://youtu.be/KAOw60hWPt0

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